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Gravity Content Writer
Graphic Design
Sample Job-Description
Impressions – The number of people to whom Facebook has shown your Ad
Reach – How many people have seen your Ad
Results – No of people who have clicked on your Ad
Cammpaign objective - Awareness
Traffic
Engagement
Leads
App promotion
Sales
1. Choose Type of Ad
2. Set Budget for our Ad
3. Select the audience for our Ad
4. Design our Ad
5. Publish our Ad
6. Re-Targeting using “Facebook Pixel”
Type Of Campaign
1. Awareness
2. Lead Generation
3. Traffic
4. Facebook Pixel
5. Create JOB-Hiring Ads – Traffic
1. Awareness Campaign
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Step 1 : Create Campaign
Campaign name – Juice Corner Aware
Special ad categories – No categories declared
Buying type – Auction
Ad sets – 1 total ad sets
Step 2 :Create Adset
Ad set name – Local Awareness ad set
Page – Fresh Juice Corner
Budget – Daily budget ₹84.00
Start date – Saturday 6 April 2024, 12:41
End date – Monday 15 April 2024, 20:00
Ad scheduling – Run ads all the time
Locations included – XYZ…, IN, 6 kilometer
Age – 18 – 65+
Gender – All
Languages – English (UK), Tamil, English (US)
Targeting expansion – Yes
Placements – Facebook Feeds, In-stream for videos, Video feeds, Marketplace, Stories, Ads on Facebook Reels, Search results, Reels
Instagram – Feed, Stories, Explore, Explore home, Reels, Profile feed, Search results
Audience Network Native, banner and interstitial
Performance goal – Maximise reach of ads
Frequency cap – Show ads no more than 1 time every 7 days
Bid strategy – Highest volume
When you are charged – Impression
Delivery type – Standard
Step 3 : Ad name -First Awareness ad
Facebook Page – Fresh Juice Corner
Instagram account – Use Facebook Page
Format – Image and video
Website URL – https://fb.com/messenger_doc/
Multi-advertiser ads – On
Dynamic Creative ads – Differences
Go to Ad section 1. OFF : Adsetup -> Format -> Collection (YES) ON : Adsetup -> Format -> Collection (NO) 2. OFF : Ad Creative -> Media -> Single Image/Video Only ON : Ad Creative -> Format -> Multiple Image/Video (UpTo:10) 3. OFF : Destination -> Messaging Apps -> Direct Connect to Insta/Whatsapp/messenger ON : Tracking -> No desitnation option (only website url only we can give) (create share QR code from whatsapp and use in website url place)
2.Facebook Lead Generation Ad
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1. Create Campaign
2. Campaign Objectives – Lead generation
3. Enter Campaign Name -> Next
4. Enter Adset Name -> Lead Method(Instant Form)
5. Select Facebook Page (else create new)
6. Budget & Schedule
7. Select Audience For Ad
8. Select Location of Audience
9. Select Detailed Targeting (we can find interested from FB page) -> Next
10.Enter Ad Name -> Design Ad using (ACCA-Attractive, Connect, Convey, Action)
11. Enter Primary Text / Headline (how ur ad will be useful for them)/ Description
12. Call to Action (Sign Up)
13. Click Destination -> Instant Form -> Create Form (Create a sign up form to collect data from customers )
14. Enter Form Name / Intro / Questions / Privacy
15. Connectio Privacy Policy – www.connectio.io (Give Company name & Location )
16. Create & Link the Privacy policy web page in WordPress to this form
17. Completion – Enter the message you want to show , after customer signs in (Thanks Message)
18. Call to action – button (websiteurl)
19. Publish Ad, Wait for Active (1 hr)
20. To see the ad , go to campaign -> Edit -> Ad -> Ad preview , share -> copy link -> new browser tab -> open the fb screen, click show Ad button , it will open in FB page
21. To View Customer Information -> Ads Manager -> Campaign screen -> click Results column -> On-Facebook lead
3. Traffic Campaign
Facebook Traffic Ad
1. Create Campaign
2. Campaign Objectives – Traffic
3. Enter Campaign Name -> Next
4. Enter Adset Name -> Select type of Traffic (Choose where want to increase Traffic) (Website / App / Messenger / WhatsApp )
5. Budget & Schedule
6. Select Audience For Ad
7. Select Location of Audience
8. Select Detailed Targeting (we can find interested from FB page) -> Next
(To exclude people from target , like already liked our page – its usefull to promote to new people)
9. To select “Weight loss” interested people, Go to FB home page, find ‘keyword’, click pages link and select verified , it will list all the official pages related to ‘weight loss’ if we want to show the ad to interested people in a page , copy the page name , go to ads manager and past it in the detailed target audience interested bar. similar way many audience.
10. Optimisation and delivery -> Links (You need to choose what result you want from ad )
[Landing Page Views] / Link Clicks / Daily Unique reach / Impressions
11. Next
12. Enter Ad Name -> Design Ad using (ACCA-Attractive, Connect, Convey, Action)
13. To Design Ad , we need to create Facebook Page (Select / Create )
14. Ad Setup -> Select (Create Ad / Use Existing Post)
15. Ad creative -> upload media
16. Enter Primary Text (Explain their need ) / Headline (Solution for their need / how ur ad will be useful for them)/ Description
17. Destination ([Website] – Website URL / Facebook Event / Phone Call)
18. Call to Action ([Learn] / Apply / Book / Contact / Download / Get Offer ) – Take them to your site
19. Click Destination -> Instant Form -> Create Form (Create a sign up form to collect data from customers )
20. Enter Form Name / Intro / Questions / Privacy
21. Connectio Privacy Policy – www.connectio.io (Give Company name & Location )
22. Create & Link the Privacy policy web page in WordPress to this form
23. Completion – Enter the message you want to show , after customer signs in (Thanks Message)
24. Call to action – button (websiteurl)
25. Publish Ad, Wait for Active (1 hr)
26. To see the ad , go to campaign -> Edit -> Ad -> Ad preview , share -> copy link -> new browser tab -> open the fb screen, click show Ad button , it will open in FB page
27. To View Customer Information -> Ads Manager -> Campaign screen -> click Results column -> On-Facebook lead
Some one Click the Ad. But leaves from your site, without any conversion. To retarget the same visitor and send them ads in future , you can do by creating the “Facebook Pixel”
Facebook Pixel
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1. Ads Manager
2. Select Events Manager
3. Connect Data Sources
4. Select Web -> Set up web events -> Select Facebook pixel -> Connect
5. “Name your pixel” to connect browser events -> Continue
6. To connect with WordPress , we need to install plugin (search ‘Pixel fb’) [name – pixel caffeine ]
7. Select Plugin from side menu -> Click ‘setup now’ button -> Toggle on ‘Enable’ Switch
8. Click ‘Facebook Connect’ -> Click ‘Continue as
9. From Facebook Connect Popup -> Add/Select Account & Pixel ID -> Click Apply
10. Successfuly Connected with FB, Now FB will be able to collect data of the visitors on your site
11. To test , go to FB Events Manager -> Click ‘Test Events’ Tab
12. We need to Enter the site address into the ‘Test Events’ -> Click ‘Open Website’ Button
13. To check how many people visited on our page , click “Overview” Tab
14. we can start using the data in our Ad to retarget our audience
14.1 Click Ads Manager -> Campaign (Edit) -> Select the ‘Ad’ -> Click ‘Tracking’
15. Select ‘Website Events’
16. Click Publish
Create JOB – Hiring Ads
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1. Create Campaign
2. Campaign Objectives – [Traffic] / Conversion
3. Enter Campaign Name -> Next
3. Switch ON ‘Special Ad Categories’ -> Select ‘Employement’
4. Enter Adset Name -> Select type of Traffic (Choose where want to increase Traffic) (Website / App / Messenger / WhatsApp )
5. Budget & Schedule
6. Select Audience For Ad
7. Select Location of Audience (Select ‘People Living in this location’)
8. Can not choose Age Range, Gender,
8. Select Detailed Targeting (we can find interested from FB page) -> Next
(To exclude people from target , like already liked our page – its usefull to promote to new people)
9. To select “Weight loss” interested people, Go to FB home page, find ‘keyword’, click pages link and select verified , it will list all the official pages related to ‘weight loss’ if we want to show the ad to interested people in a page , copy the page name , go to ads manager and past it in the detailed target audience interested bar. similar way many audience.
9. Placements -> Automatic Placements
10. Optimisation and delivery -> Links (You need to choose what result you want from ad )
[Landing Page Views] / Link Clicks / Daily Unique reach / Impressions
11. Next
12. Enter Ad Name -> Design Ad using (ACCA-Attractive, Connect, Convey, Action)
13. To Design Ad , we need to create Facebook Page (Select / Create )
14. Ad Setup -> Select (Create Ad / Use Existing Post)
15. Format -> Select (Single Image)
15. Ad creative -> upload media
16. Enter Primary Text (Explain their need ) / Headline (Solution for their need / how ur ad will be useful for them)/ Description
17. Destination ([Website] – Website URL / Facebook Event / Phone Call)
18. Call to Action ([Learn] / Apply / Book / Contact / Download / Get Offer ) – Take them to your site
19. Using the “Facebook Pixel” Tracking the audience
20 Click Ads Manager -> Campaign (Edit) -> Select the ‘Ad’ -> Click ‘Tracking’
21. Select ‘Website Events’
22. Click Publish
Ref
Website Learners
Simplified E-Learning
Facebook Ads Basic – Tamil